Trade-in value benefit
Added trade-in value when they return to buy their next vehicle from your dealership. Example: $2,500.
Don't sell another coating.Send them home with a$2,500Reason to come back.
Example benefit. Amount set by the participating dealer.
Protect more than the paint.™
- Engine
- Paint
- Interior
- Glass
- Wheels
- Corrosion
Six systems. Every VIN. Every scan. Connected back to your dealership.
Become a FORGED CERTIFIED™ dealer.$2,500 shown as an example. Trade-in benefit is added to the participating dealer's otherwise determined appraisal, has no cash value, and is redeemable only with an eligible purchase at the issuing dealer. Certification issued when applicable program requirements are met. Tires for Life™, Battery for Life™ and other ownership benefits available with select qualifying products and participating dealer programs, subject to program terms. Qualifying installations may be submitted for CARFAX® reporting, subject to CARFAX's process.
What participating dealers can access
- Digital registration for qualifying vehicles
- Individual certification records
- Customer verification tools
- FORGED CONNECT™ ownership access
- Dealer registration and management tools
- Continuing customer-retention opportunities
- Support for applicable protection programs
Built for dealers. Designed for retention.
Digital vehicle registration
Create documented records for qualifying vehicles and installed protection.
Verifiable certification
Provide an individual credential that owners, dealers and future buyers can verify.
FORGED CONNECT
Keep owners connected to their vehicle, protection record and participating dealership.
Continuing dealer relationship
Create opportunities for service reminders, maintenance communication and future dealership engagement.
Driver Benefits Network™
Certification is the start. The relationship is the value.
FORGED CERTIFIED™ creates the VIN-linked vehicle credential. FORGED CONNECT™ connects the vehicle to its owner. Driver Benefits Network™ gives participating dealers a way to configure eligible ownership and retention benefits designed to help bring customers back to the dealership throughout the ownership cycle.
Trade-in benefit
Dealer-configured purchase incentive designed to give an eligible customer another reason to return when it is time for their next vehicle.
Tires for Life™
An eligible participating-dealer benefit designed to support an ongoing service relationship throughout vehicle ownership.
Battery for Life™
An eligible participating-dealer benefit designed to create additional ownership touchpoints with the dealership.
Dealer-configured benefits
Additional eligible ownership and retention benefits can be configured around the participating dealership, market and approved program structure.
Benefits are available only through participating dealer programs. Availability, eligibility, amounts, requirements and terms vary by dealer and program.
Build your dealer program- ProtectFORGED COATINGS™Professional vehicle protection
- CertifyFORGED CERTIFIED™VIN-linked vehicle credential
- ConnectFORGED CONNECT™Digital owner connection
- BenefitDRIVER BENEFITS NETWORK™Eligible ownership & retention benefits
- ReturnYour dealershipContinuing dealership relationship
Per-vehicle economics
It only costs you when they come back.
The trade-in benefit is applied only when the customer returns and buys another vehicle from your dealership. It rewards the sale you want most: the next one.
Each participating dealer sets the benefit amount, how long it stays valid, whether it transfers to a new owner, and which vehicle purchases qualify.
Proof
Built on documented actions.
FORGED connects the work performed on a qualifying vehicle to a digital record, participating dealer and verifiable credential.
Professional application
Qualifying protection is installed through an applicable participating program.
Documented installation
Applicable installation details are recorded against the individual vehicle.
Digital registration
The vehicle and its qualifying protection record are connected through FORGED CONNECT™.
Program administration
Program requirements, records and certification status are managed in one platform.
Participating dealer support
The issuing dealership remains connected to the ownership experience.
Verifiable certification
When applicable requirements are met, the vehicle receives a credential that can be verified.
Driver benefits
What your customers drive home with.
Every FORGED CERTIFIED™ vehicle leaves your lot with more than protection. It leaves with proof, a record, and a reason to return.
Tires for Life™
Ongoing tire replacement benefits under your dealer program's terms.
Battery for Life™
Ongoing battery replacement benefits under your dealer program's terms.
Verifiable certification
A FORGED CERTIFIED™ credential tied to the VIN that owners, dealers and future buyers can verify.
FORGED CONNECT™ digital record
Their protection record, certificate and dealership contact, one scan away.
Documented protection history
Qualifying installations may be submitted for CARFAX® vehicle-history reporting, subject to CARFAX's process.
Your customers get proof. You get the next sale.
Become a FORGED CERTIFIED™ dealer*Dealer program benefits are available only through participating dealers and select qualifying FORGED products. Benefit types, amounts, eligibility and terms are set by the participating dealer and are not included with every FORGED CERTIFIED™ vehicle. Tires for Life™ and Battery for Life™ are subject to program terms. Trade-in benefit has no cash value and is redeemable only with an eligible purchase at the issuing dealer.
Dealer application
Apply to become a participating dealer
Tell us about your dealership and which ownership benefits you would like to offer through your program. Applications are reviewed by FORGED before any benefit is approved.
Submitting an application does not guarantee approval and does not create a participating dealer program. Benefit availability, amounts, eligibility and terms are set by the participating dealer and are subject to program requirements and written terms.
A straightforward partnership process.
01
Tell us about your business
Share a few details about your company, markets, and goals.
02
Connect with our team
We'll reach out to learn more and discuss the right fit for your business.
03
Build the right program
Together, we'll create a program designed for your success.
Dealer questions
Connected programs
Pair FORGED CERTIFIED™ with Driver Benefits Network™.
FORGED CERTIFIED™ documents the protection. Driver Benefits Network™ keeps the customer engaged with your dealership between purchases. Together, they cover the full ownership cycle.
Explore Driver Benefits Network™ ↗Driver Benefits Network™ is a separate program with its own terms.
Protect the asset. Preserve the investment.
Qualifying FORGED installations can be certified, registered and connected to the owner through FORGED CONNECT™. See how FORGED CERTIFIED™ works.